Taylor Swift shared a video to her social accounts on Friday captioned “The making of Midnights,” referencing the title of her upcoming album. The clip brings together footage from various recording sessions, mostly close-ups of Swift in the studio. One shows her bouncing back with Jack Antonoff, confirming that he’s involved with the album — not surprising considering Antonoff has worked on every album she’s released since. 1989 in 2015. The most interesting aspect of the teaser is its soundtrack.
The video is set to a song called “Life You Lead” by an artist called Niceboy Ed. Its sound is in line with recent Swift collaborators like Justin Vernon and Aaron Dessner – one of those celestial piano ballad situations, with a vaguely choral male vocal song, “It’s just the life you lead / But it’s yours / But it’s yours.” On Twitter, a fan account dedicated to Swift’s boyfriend, Joe Alwyn complaints, “this guy Ed is one of Joe’s close friends and he released his first song.” But that’s an unsubstantiated claim, and Swift and Alwyn have a history of using pseudonyms. Swift co-wrote Rihanna’s “This Is What You Came For” as Nils Sjoberg. Alwyn co-wrote two songs on folklore and three on still using the pseudonym William Bowery. And Niceboy Ed’s online presence didn’t exist until Friday.
A TikTok account with the username @TheThrifySwifty posted a video examining Swift and Alwyn’s suspicious activity around Niceboy Ed online. Alwyn was one of Niceboy’s 700 Instagram followers yesterday, and he follows many of the accounts that Niceboy has reposted in support of his music. Swift liked every TikTok video she could find that used “Life You Lead” as the soundtrack. The little blond boy in the cover of “Life You Lead” could be Joe Alwyn. TikTok sleuth speculates Niceboy Ed could be Alwyn, or that this version of ‘Life You Lead’ could be a cover of a new Taylor Swift song from Midnight. Our own Scott Lapatine wonders if the voice you hear on the Niceboy Ed track belongs to Marcus Mumford, but that’s just a wild guess.
The couple are certainly going out of their way to spotlight the song. I’m sure everything will be revealed soon enough; Midnights was released on 10/21.
@thethriftyswiftie @niceboy_ed @taylorswift @taylornation @jackantonoff hmmmm… weird… 🤔 #swifttok #tay#taylorswift#swifttok#taylornation#swiftietiktok#swifttoker#swifttoks#swiftliketaylorlorswiftlover #mid#midnights#taylorswiftmidnights#midnightstaylorswift#ts10#taylorswift10#midnightstaylorswift#MeetMeAtMidnight# TSmidnighTS#iwantyourmidnightsnightnoheadlights #niceboyed #nilssjoberg #jackleopardsandthedolphinclub #jackantonoff #williambowery #lifeyoulead #greenscreen ♬ the life you lead – niceboy ed